YouTube and BBC strike deal

Interestingly enough - following yesterday's Clarkson posting - I have come to find out that YouTube is in the midst of striking a deal with the BBC.

It appears that the deal between the BBC and the popular video sharing service will now allow us to view clips of BBC shows, including Top Gear, legally. Previously the shows were posted by some hack and promptly removed from the site by the network. Obviously, the clips will be flanked by advertising, and possibly include pre-roll adverts before the actual content of the clip begins to play.

The deal is part of a larger strategy by the BBC to provide content on YouTube in three distinct channels: the BBC channel that shows clips, trailers and shorts; BBC worldwide that is supported by ads and shows clips from Top Gear and other popular shows; and BBC News that will show about 30 news clips per day.

The deal was struck in the hopes that by showing video on YouTube, the BBC will be able to drive traffic back to its own website where people can watch full length programs on the corporation's own video player.

Needless to say, I'm elated to know that clips of Top Gear will now be readily available for my enjoyment, when and where I please!